Justin's mother was told he may
never learn to communicate
Denver, COMute until the age of three, Justin Fisher grew up constantly struggling with symptoms of Autism. His mother
Janine Fisher, was relentless in finding the help that he needed. She describes Justin’s diagnosis as a
“death sentence” and credits music therapy as a catalyst that helped him get over his fear of sounds.
In middle school, Justin was introduced to hip hop and began writing music. While his friends focused
their attention elsewhere, Justin stuck with it. Our story picks up at an annual battle rap event in April
as we follow him through the weekend as he deals with the stress of not only the event, but the loss of his dad.
Increase since 2014
Today, 1 in 68 children (1 in 42 boys and 1 in 189 girls) are on the autism spectrum disorder in the United States. (CDC)
Young adults (ages 19-23) with autism have not had a job or received postgraduate education after leaving high school. (Autism Society)
As of 2014 only 16.8 percent of the population with disabilities was employed.(By contrast, 69.3 percent of people without disabilities were in the labor force, and 65 percent of the population without disabilities was employed.) (Bureau of Labor Statistics, 2014)
Amount of effort Justin has had to put into his life to preserver against statistics.
Hold It Down Trailer
We cut three different trailers to showcase during our release.
This teaser trailer was released first, to gain the curiosity and interest of our social network.
Told from many different perspectives.
During our 4 days in Denver, we interviewed Justins family, friends, co-workers, and the Denver Battlerap community members at large.
Hold It Down
The title of the film is a nod to the Denver Battlerap community and a common phrase yelled out
at the crowd when the VP is trying to simmer down a roudy crowd.
During our editiing process, we held a screening of the film to guague audience feedback and finetune our film. The poster was designed to showcase sucess, displaying a picture of him after he overcame his fear of sound.
To enage members of the film circuit
and the autism community at large, KG builts and operates instagram and twitter social plaforms for HID.
We created a complete promo kit and applied to various public & private sources to fund film festival enteries.